Short answer: "Improvement" is a measurable-sounding word that most supplements can't actually back with individual, guaranteed proof — worth reading any such claim with a healthy amount of skepticism.
Why "improvement" is a harder claim to stand behind than "support"
Improvement implies a measured before-and-after difference for you specifically — something a general wellness product genuinely can't promise on an individual level.
What a more honest version of this claim looks like
Language acknowledging that individual results vary, paired with a specific, explained mechanism, is more trustworthy than a flat improvement guarantee.
💡 Worth knowing: a company's willingness to say "results vary" is often a better trust signal than a company that doesn't.
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