Short answer: "Enhancement" implies pushing beyond your normal baseline — a more honest way most supplements actually work is by supporting existing function, not elevating it artificially.
The difference between support and enhancement
Supporting circulation or nutrient delivery to the brain is a genuinely different, more modest claim than promising to enhance cognition beyond what's typical for you.
How to spot honest versus inflated enhancement language
Honest brands typically use words like "support" or "help maintain" rather than "boost," "supercharge," or "unlock" — the specific word choice is a useful signal.
💡 Worth knowing: no dietary supplement is intended to diagnose, treat, cure or prevent any disease — a legal boundary that applies regardless of how bold the marketing sounds.
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